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Rapala Lures - Crankbaits
Rapala fishing lures have caught more world record fish than any other lure. The Rapala legacy began in 1936 when a modest fisherman, Lauri Rapala, carved the first Original Floater from a piece of cork using a shoemaker's knife.
Today, Rapala™ lures are used by fishermen and women around the world for just about every species of freshwater fish, as well as many saltwater.